Use cases
Built for the work that actually matters
Social Sense works for any campaign, brand, or issue — across any geography. Here are three ways teams are using it today.
Advocacy & Narrative Change
Track whether your advocacy campaign is genuinely shifting how an issue is framed in global media — or just generating noise. Measure the Agency vs Deficit Ratio over time.
Example: Africa Narrative Tracker
"For the first time we can show funders not just that Africa was covered — but whether coverage shifted toward agency and opportunity narratives, in whose voice, and by how much."
Agency vs Deficit Ratio
Voice Equity Index
Narrative Health Index
Brand Narrative Tracking
Go beyond sentiment scores. Understand how your brand is being framed — innovation leader or governance risk? — and get a Narrative NPS that links directly to media perception.
Example: Safaricom Brand Tracker
"Social Sense showed us that our innovation story was landing in Kenya but not in Ethiopia — where global financial press was using a competition and risk frame. We could act on that."
Brand Health Index
Narrative NPS
Market-level scores
Campaign Intelligence
Track how your campaign messages are travelling — which frames are gaining traction, which amplifiers are spreading your story, and where the gaps are. Evidence for funders, strategy for your team.
Example: Campaign tracking
"We used Social Sense to show donors that our campaign shifted the Agency vs Deficit Ratio from 1.2x to 2.8x over six months. That is the kind of evidence that changes funding conversations."
Campaign frame shift
Amplifier tracking
Narrative velocity